![]() – Large food producers and restaurant chains such as McDonald’s and Burger King attempting to capture market share in this industry by adding vegan items to their menus. Examples of celebrities who identify themselves as vegan include talk show host Ellen DeGeneres, tennis athlete Serena Williams, musician Madonna, and former U.S, President Bill Clinton – Multiple celebrity endorsements towards the benefits of a vegan lifestyle. – Growing concerns towards greenhouse gasses produced by the meat industry that contribute negatively towards the global environment – Growing negative reception of animal cruelty in meat production – Increased awareness of health benefits of plant-based products, and alternatives to meats and other animal byproducts such as milk The growth of the market has been attributed due to the following: The global vegan industry is estimated to be valued at approximately USD $13.37 billion in 2019 with forecasts predicting an annual growth rate of 9.1% over the next 7 years (USD $24.3 billion by 2026). stock exchange.Īlthough Beyond Meat is part of the food industry, it is more identifiable as being part of the vegan food subindustry and as such will be the main focus in the analysis. It is currently one of the few plant-based meat production companies and vegan-focused companies overall to have their shares publicly traded in a U.S. The company also has McDonald’s currently testing its product, “The Beyond Sandwich” in multiple locations across Ontario, Canada.īeyond Meat’s stock was first made public through NASDAQ on May 3rd, 2019 at an IPO price of USD $25 and at an opening price of USD $66.75. Beyond Meat has also established partnerships with multiple restaurant brands such as Dunkin’, A&W, Tim Horton’s, and Subway. Currently, Beyond Meat has product placements in over 35,000 locations including grocery stores, hotels, restaurants, and universities. ![]() Founded in 2009, the company’s vegan products include synthetic chicken, pork, and beef, which became initially became available across the United States in 2012. For more information regarding the services provided by you may contact our helpdesk at or through the phone number indicated on our website.īeyond Meat is an American producer that specializes in plant-based meat substitutes. This report provides a baseline for investment decision making purposes and should not be solely used when making final decisions. ![]() ![]() is in no way associated with Beyond Meat or its affiliates. ![]()
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